Social Media Marketing Social media marketing

11Jul/100

Adding SMS In Your Marketing Strategy

Mobile marketing has emerged as a powerful channel for marketers. The basic component of mobile marketing is SMS marketing. Increasing consumer acceptance of applications other than voice has made SMS marketing a very effective and well-accepted form of marketing medium. SMS marketing offers several benefits to a business. Though, it is at a nascent stage yet more and more companies are accepting the power and reach of SMS as a marketing tool and joining the bandwagon.

image The reason why SMS marketing business is booming is primarily because of cheap cost associated with it. Compared to traditional advertising mediums and direct mailers, SMS campaigns are cost-effective and likely to reach the target audiences. The best part of SMS text marketing is that it is read by the targeted audiences directly. One can comfortably ignore junk mail, email advertising campaigns and adverts without taking the trouble of going through it but it is really hard to ignore a text on the mobile.

Almost everyone now a day owns a cell phone which makes SMS marketing a very effective tool in the hands of marketers. Unlike other forms of advertising, SMS calls for an immediate action. It is the most personalized form of advertising which can increase sales substantially if used properly in conjunction with special offers and promotion techniques. Text messages are viral in nature. It is also quite possible that if the text receiver likes the message, he/she will forward it to his friends and family members.

Traditional marketing mediums like television and radio do not encourage immediate response whereas SMS Marketing does. Many SMS marketing solutions enable text responses to their campaigns which actually help in measuring success immediately. If executed properly, SMS marketing services can build loyalty and prove crucial in customer retention. Many SMS providers are tying with advertising agencies to offer a service to send SMS via web based tools. We can also see TV channels tying with SMS providers so that viewers can respond to the campaigns.

The only downside of SMS marketing is that it infringes upon one’s privacy. Many advertisers are barred from sending text messages to millions of users. Businesses should be aware of direct marketing rules and regulations. They should try to make text messages interesting and relevant to the users’ specific needs and requirements instead of sending useless SMS. Privacy and data protection rules must be accorded appropriate thought and respect else it can harm the business reputation.

9Jul/100

Mobile Marketing

The primary aim of any business is to market its products and services in one way or the other. Companies are constantly endeavoring to search for new and different ways to promote their business. Companies across the sectors are trying to find innovative ways of advertising so that marketing expenses can be cut down. It is a constant battle for organizations to do effective marketing without spending too much. One of the most cost effective ways of marketing that has emerged in the recent times is mobile marketing. Almost all the people are always on go which makes it difficult for businesses to target specific customers. People are no longer fascinated with print and television marketing. To counter the situation, companies are investing heavily on mobile marketing which is a highly personalized form of advertising.

Mobile Marketing If used in a targeted and contextual way mobile marketing business has unlimited potential. No other medium has as much reach as mobile devices. There is a telecom revolution taking place around the world. Millions of new mobile subscribers are being added every month in different parts of the world. Mobile is no longer a luxury but rather a necessity. One of the most prominent advantages of mobile marketing is that advertisers can be sure that their ad has been seen by the consumer. No other medium can claim the same.

Worldwide, there is a boom in mobile marketing campaigns being created by mobile marketing companies. Numerous value-added services (VAS) are being offered to the consumers. New innovative solutions on the mobile are taking place and that is making mobile marketing a complete happening place.

The main component of mobile marketing is SMS marketing. Customers are sent SMS on their mobile phones with details and products of various companies. This is a much cheaper form of advertising compared to print advertising. Mobile media marketing offers a wonderful way to touch consumers directly. This often results into improved sales with less investment on time and money. Mobile marketing has been predicted to become the strongest form of marketing since the arrival of emails. Considering how competitive business arena has become, companies will do well to touch consumers directly and offer them products and services which they can purchase directly from the company.